Wines of Lebanon zum ersten Mal auf der Prowein

PRESSE INFORMATION

Halle 02 Stand D12

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(Beirut, Februar 2013) - Der Verband Wines of Lebanon nimmt mit 11 Erzeugern zum ersten Mal an der ProWein teil. Die Aussteller repräsentieren mit dem Bekaa-Tal, dem Weinbauzentrum im Libanon, Batroun im Norden und Jezzine im Süden die wichtigsten Anbaugebiete des Landes.

Libanon gehört zu den ältesten Weinbauregionen der Welt; seine Anfänge gehen zurück bis 7000 v. C.  Heute produziert das Land mit seinen rund 40 Kellereien mit über 25 autochthonen und internationalen Varietäten ein Volumen von 8 Millionen Flaschen jährlich.

Messebesucher sind an allen drei Tagen zu moderierten Verkostungen am Stand von Wines of Lebanon eingeladen. Der Verband freut sich, dafür renommierte Fachleute gewonnen zu haben:

Hendrik Thoma – Master Sommelier

Rakhshan Zhouleh – Gastgeber Tantris Restaurant, München und  Sommelier des Jahres 2001/2007/2008

Michael Karam – Libanesischer Weinexperte und Autor der Bücher Wines of Lebanon; Lebanese Wine Guide 2011

Die teilnehmenden Weingüter an der ProWein 2013 sind:

Batroun Mountains

Chateau Ka

Chateau Kefraya

Chateau Ksara

Chateau Qanafar

Chateau St Thomas

Coteaux du Liban

Domaine des Tourelles

Domaine Wardy

IXSIR

Karam Winery

Bereits seit den 80er Jahren sind libanesische Weine in Deutschland im Fachhandel und der Gastronomie erhältlich. In den letzten Jahren ist besonders der Absatz im Online-Sektor gestiegen.

‚Wir gehören sicherlich zu den Exoten auf der Messe’, sagt Michael Karam. ‚ Mit dieser Messepräsenz wollen wir unsere Weine nicht nur einem deutschen, sondern auch einem internationalen Fachpublikum  näher bringen und hoffen, dass sie zukünftig eine breitere Distribution genießen werden.’

Interviewpartner auf der ProWein 2013:

• Faouzi Issa - Winemaker und Eigentümer Domaine des Tourellese; Sprecher der Union Vinicole du Liban
• Michael Karam – libanesischer Weinexperte und Journalist

Weitere Informationen bei:

Emily Albers              Emily@AlbersPRI.com

T+49-40-450 374 04           M: +49-172 417 99 86

Madeleine Waters     madeleine@cocopr.co.uk

                                    T: +44 (0)1225 807477      M: +44 7778 702221         

Seminare und Verkostungen - Termine

Sonntag 24/3
11.00	Libanon: Terroir, Rebsorten und Menschen der Weinkultur im Libanon moderierte Verkostung mit 5 Weinen von Michael Karam, (in englisch)
15.00	Entdecken Sie den Libanon mit seiner reichen Weingeschichte              moderierte Verkostung mit 11 Weinen von Rakhshan Zhouleh, (in deutsch)
17.00	Making wine not war: Libanon aus einer anderen Perspektive moderierte Verkostung mit 6 Weinen von Michael Karam, (in englisch)
Montag 25/3
11.00	Libanon: Terroir, Rebsorten und Menschen der Weinkultur im Libanon moderierte Verkostung mit 5 Weinen von Michael Karam, (in englisch)
15.00	Entdecken Sie den Libanon mit seiner reichen Weingeschichte moderierte Verkostung mit 11 Weinen von Hendrik Thoma, (in deutsch)
17.00	Making wine not war: Libanon aus einer anderen Perspektive moderierte Verkostung mit 6 Weinen von Michael Karam,(in englisch)
Dienstag 26/3
11.00	Entdecken Sie den Libanon mit seiner reichen Weingeschichte              moderierte Verkostung mit 11 Weinen von Rakhshan Zhouleh, (in deutsch)
14.00	Libanon: Terroir, Rebsorten und Menschen der Weinkultur im Libanon moderierte Verkostung mit 5 Weinen von Michael Karam, (in englisch)

Lebanese wine exports hit new high

New figures released by Lebanese Customs show that exports of wine to the UK have grown by 33% year on year (2011-12).  Overall exports of wine have risen consistently since 2009, the UK market has shown the most significant growth.

The export market is now worth over $14m with the UK representing $4.3m.  The figures also show growth in the US ($1.9m) and French ($2.4m) markets, two other important markets for Lebanese wineries.

“The figures demonstrate that in markets where we as wineries invest significant time and money, we are beginning to reap the benefits”, said Faouzi Issa, owner of Domaine des Tourelles on behalf of the Union Vinicole du Liban (UVL), Lebanon’s association of wine producers.

Since 2010 the UVL has funded a generic marketing programme in the UK. The award-winning Wines of Lebanon campaign – a first for the association - has raised awareness of Lebanon as a wine producing country through a series of trade and consumer events, media coverage and an educational website.  In 2012 the campaign won the Generic Campaign of the Year  Award at the International Wine Challenge.

Next month the group will visit Prowein (24-26 March) in Germany with a generic stand showcasing wines from 11 of its members. “Germany is a very important future market for us and we are already seeing a growing level of interest there which we will be building on in the coming months”, said Issa.

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Further information:

Madeleine Waters     +44 7778 702221    madeleine@cocopr.co.uk

Three Wine Men & some Lebanese Wine

This weekend you will find us at the Three Wine Men event at Lord's Cricket Ground in London.  We will be joining the festive frolics with Oz Clarke, Olly Smith & Tim Atkin MW in London at Lord’s on 8th & 9th December; they want to get everyone in the country tasting, buying and enjoying new wines and discovering different foods.

We've got two pairs of tickets to give away so if you'd like to have a chance of winning, simply follow us @Lebanonwines and retweet the following tweet:

This weekend find us @threewinemen at Lords Cricket Ground http://bit.ly/VpYR51- come and discover Lebanese Wines!

 and we'll pick two winners at random.



The Three Wine Men's top quality events bring together wine, beer and food retailers to show you just how much fun your taste buds can have in a day. You will have a great time, whether you’re an expert, an enthusiast or just enjoy the odd glass.

The event  will set you up for a cracking Christmas - come and find wines which compliment the Christmas pud, match with the mince pies, and go together with the turkey.
At an event, you simply:
• Pick up a glass
• Grab a tasting brochure
• Join in a masterclass if you wish
• Taste / buy as many wines as you like

Competition Terms and Conditions

1. This prize draw is open to over 18 year olds who have a resident UK address except employees of Watershed Communcations Ltd or anyone else connected with the promotion.

2. Only one entry per email address will be entered in the draw.

3. There are 2 prizes for 2 winners of 2 pairs of tickets to the Three Wine Men wine fair on either Saturday 8th December or Sunday 9th December 2012 at Lord's Cricket Ground. 

6. The prizewinners will be selected at random after the prize draw closes onThursday 6th December 2012 at 6pm GMT using random.org.

7. The prizewinners will be the first two emails drawn at random by Wines of Lebanon from valid entries. The results of the prize draw are final and no correspondence will be entered into. Prizes are non-transferable.

8. The prizewinners will be notified by email by midnight on Thursday 6 December. 

9. If the winner does not reply to the email within 1 day, the prize will go to the next entrant drawn at random from eligible entries.

10. The prizewinners must be prepared to take part in all publicity related to the promotion. The winners names may be published on the Facebook page.

11. Details of the prizewinners can be obtained for a period of 6 weeks following the prize draw by sending a SAE to Wines of Lebanon, Winsford, Bath BA2 8PU

13. By entering the prize draw, you agree to be bound by these terms and conditions.

14. Promoter: Wines of Lebanon, c/o Watershed Communications Ltd Winsford, Bath BA2 8PU

European Wine Bloggers Conference

Wines of Lebanon joins EWBC 2012

Wines of Lebanon is participating in the European Wine Bloggers Conference taking place in Izmir next month.

Eight Lebanese wineries will be represented at the Grand Terroir tasting and Lebanese wine expert Michael Karam will be attending to give delegates an overview of this historical wine-producing region.

Wines of Lebanon Director Madeleine Waters says: “We are very excited to be participating in this event, particularly as it is being held in Lebanon’s ‘back yard’! 

Delegates will be able to taste wines from:

Chateau Ka

Chateau Kefraya

Chateau Ksara

Chateau Musar

Chateau St Thomas

Domaine des Tourelles

IXSIR

Karam Winery

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For further information please contact:

Madeleine Waters                 madeleine@cocopr.co.uk                  01225 807477