Showing posts with label Prowein. Show all posts
Showing posts with label Prowein. Show all posts

Tuesday, 28 January 2014

Wines of Lebanon at Prowein 2014


Hall 2, Stand E12

Lebanese wine producers will once again be exhibiting at Prowein this year, under a generic banner of Wines of Lebanon, organised by the Union Vinicole du Liban (UVL).

Sixteen different producers will be showing wines from all the wine-producing areas of Lebanon: the Bekaa Valley, the historic heartland of wine production in Lebanon, as well as newer wine regions such as Batroun in the north, the Metn and the Chouf in Mount Lebanon and  Jezzine in the South.

Lebanon is one of the oldest regions of wine production - its vine and wine culture stretches back to 7000BC – but the sector today is very much a modern industry with nearly 40 wineries producing around 9 million bottles annually, using over 25 different international and local grape varieties in just over 2,000 hectares. 

Masterclasses at the Fair


A series of masterclasses will run throughout the Fair on the stand allowing visitors to gain a greater understanding of the history of Lebanese wine and the progress the industry has made to date.

The classes will be hosted by German wine presenter Caro Maurer MW, British wine writer Tim Atkin MW, and Lebanese wine writer Michael Karam, author of Wines of Lebanon and Michael Karam’s Lebanese Wines. 

To view the timetable and reserve a space please visit our booking site

Zafer Chaoui, President of the UVL said: “We are delighted to be attending Prowein once again, with a bigger and better stand for 2014.  Last year we received a fantastic reception for our wines, so this year we are back with more producers to spread the word about Lebanese wine.”

Michael Karam commented: “Lebanese wines have gone from strength to strength over the last decade.  The country has built on its long history of wine-making, and through experimentation with different terroirs and varieties, producers today are making some exciting and high quality wines that reflect Lebanon’s unique character.”

Participating wineries:

Adyar                                                  www.adyar.org.lb
Batroun Mountains                           www.batrounmountains.com
Chatea Ka                                          www.chateauka.com
Chateau Florentine                           www.chateauflorentine.com
Chateau Kefraya                               www.chateaukefraya.com
Chateau Ksara                                   www.chateauksara.com
Chateau Qanafar                               www.chateauqanafar.com
Chateau St Thomas                           www.closstthomas.com
Coteaux du Liban                              www.coteauxduliban.com
Domaine de Baal                               www.domainedebaal.com
Domaine des Tourelles                     www.domainedestourelles.com
Domaine Wardy                                www.domainewardy.com
Chateau Heritage                               www.chateauheritage.com
IXSIR                                                 www.ixsir.com.lb      
Karam Winery                                   www.karamwinery.com
Oumsiyat                                            www.oumsiyat.com



For further information please contact:
UK: Madeleine Waters | Coco PR | +44 7778 702221 | madeleine@cocopr.co.uk
Germany: Emily Albers | PR International |  +49-40- 450 374 04 | Emily@AlbersPRI.com




Thursday, 31 January 2013

Lebanese wine exports hit new high



New figures released by Lebanese Customs show that exports of wine to the UK have grown by 33% year on year (2011-12).  Overall exports of wine have risen consistently since 2009, the UK market has shown the most significant growth.

The export market is now worth over $14m with the UK representing $4.3m.  The figures also show growth in the US ($1.9m) and French ($2.4m) markets, two other important markets for Lebanese wineries.

“The figures demonstrate that in markets where we as wineries invest significant time and money, we are beginning to reap the benefits”, said Faouzi Issa, owner of Domaine des Tourelles on behalf of the Union Vinicole du Liban (UVL), Lebanon’s association of wine producers.

Since 2010 the UVL has funded a generic marketing programme in the UK. The award-winning Wines of Lebanon campaign – a first for the association - has raised awareness of Lebanon as a wine producing country through a series of trade and consumer events, media coverage and an educational website.  In 2012 the campaign won the Generic Campaign of the Year  Award at the International Wine Challenge.

Next month the group will visit Prowein (24-26 March) in Germany with a generic stand showcasing wines from 11 of its members. “Germany is a very important future market for us and we are already seeing a growing level of interest there which we will be building on in the coming months”, said Issa.

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Further information:
Madeleine Waters     +44 7778 702221    madeleine@cocopr.co.uk